POPO

POPO is a service concept designed to create meaningful interactions between people and animals by connecting different stakeholders involved in the experience. The project explored the complete ecosystem rather than designing a single application.

System Design

Grand opening poster leaning against a wall, modern design
Project Overview

Research

Because POPO is a multi-stakeholder service, our research focused on understanding the ecosystem.

We explored:

  • User needs and motivations

  • Stakeholder responsibilities

  • Existing service gaps

  • Communication between stakeholders

  • Scheduling and coordination

  • Personality/compatibility matching

  • How the physical IoT device could support the service

  • How different users would interact with the system

Stakeholder Mapping

One of the important parts of the project was understanding who is involved in delivering the experience.

Key stakeholders

Old Age Home Manager
Manages users and coordinates participation.

Animal Shelter Manager
Manages animals and coordinates shelter-side activities.

Volunteer
Helps facilitate the interaction and movement between stakeholders.

Service Designer / Backend
Supports the overall service infrastructure and data flow.

Participant
The person experiencing the interaction with the animal.

IoT Component

The project also explored a physical POPO device as part of the service.

Instead of making the experience completely screen-based, the device was considered as a physical touchpoint connecting the user to the service.

IoT exploration

The project explored:

  • Device interaction

  • Notifications

  • User communication

  • Service coordination

  • Connectivity between physical and digital touchpoints

The physical device became one part of a larger service ecosystem rather than the entire solution.

Personality Matching

One of the interesting parts of the concept was personality matching.

Instead of treating every participant and animal interaction as the same, we explored the idea of matching based on characteristics and preferences.

Why matching?

A successful interaction depends not only on availability.

It also depends on:

Comfort → Personality → Behaviour → Preferences → Compatibility

This helped us think about the service as a relationship-building experience, rather than simply a booking system.

Understanding the Ecosystem

This ecosystem thinking was important because an experience can fail even when an individual interface works well.

SYSTUM DESIGN VIDEO

UI SCREEN VIDEOS

UI SCREEN OLD AGE HOME

UI SCREEN DOG SHELTER

UI SCREEN VOLUNTEER

What I Learned

01 — UX is bigger than the interface
POPO taught me to think beyond screens and consider the complete service ecosystem.
02 — Multi-stakeholder problems require multiple perspectives
A service can be convenient for one user but difficult for another stakeholder who has to operate it.
03 — Stakeholder mapping is a research tool
Mapping responsibilities helped us identify dependencies and gaps that were not visible when looking only at the end-user experience.
04 — Matching requires understanding behaviour
The personality-matching concept showed me that successful experiences can depend on compatibility, not just functionality.
05 — Physical and digital experiences can work together
The IoT component helped me explore how physical touchpoints can complement digital interfaces.


My Contribution

I contributed to the project through UX research, stakeholder mapping, user-flow development, and service-flow exploration. I also worked on prototyping and translating research insights into interface and interaction decisions.